Note: Out of the available UTM tags, the following are mandatory for GA tracking to work correctly: [ ProTip: You can also use Facebook's macro to track cross-placement impressions, which is especially useful when using automatic placement. See the full list of available macros here The advertising medium the traffic came from URL parameterĬampaign name, targeting, bid type, creative type and creative name By default, Smartly.io has the following click tags for all your offsite links. The default Campaign URL Parameters on the account level can be set in Smartly.io under Settings → Campaign Defaults → Default URL Parameters. In paid ad impressions the URL Parameters included in all off-Facebook links of ads – but not in plain text links in Message text field, unless using Smartly.io s automatic Bit.ly link shortening feature with Append URL Parameters to all links option.Ĭarousel ad "See more" card links include the URL Parameters in paid ad impressions.
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